Wednesday, July 22, 2009

MIHY - May I Help you


It was party time for me and two of my close under-grad college mates and it was Ashwin’s idea of going to his beautiful farmhouse located in a remote village kind of an area and the moment we reached there, it took very little time for us to realize that we were actually in a place that easily personifies the phrase ‘heaven on earth’. We obviously had a good time walking through the farm on a Tuesday evening, enjoying the greenery around and also discussing certain supply chain concepts (the irresistible characteristic that the fascinating subject of marketing entails of not being negated even on a holiday). All this we did by not realising how wise it would have been on our part if we had done something about the glowing break lights of Ashwin’s car. We tried switching it off, but in vain; and at one time we could hear Pavan (our other buddy) who in his mumbling voice said something about dismantling the battery wire, which I bluntly ignored and which Ashwin did not even hear. We let it be in a very lethargic manner.

It did turn out to be quite a silly thing to have ignored that problem as the car did not start the next morning. The reason I have written all this is to explain not the horrendous aftermath of this mistake we had in getting the car started again but ironically the pleasant time in doing so. How on earth it that possible? Well, as soon as we tried pushing the car to get it started without the battery’s role we had a bunch of people belonging to that village helping us and in no time we weren’t even pushing the car and it was them who did it. The car however, did not oblige and before we could curse ourselves again there was a person, who without our request used his own cell to call a nearby mechanic (who was on a holiday by the way) came by to diagnose the problem and suggested something to the other guy. That too did not work. Now, there was another person who was driving his Qualis offered to help and did so by charging the car battery with his. And then, successfully we had our car started.

In the meanwhile, during the time that all these stranger people offered to help us by saying – May I help you, the three of us tried to use our intellectual brains to call the car company service centre for help who in his professional politeness said he is quite far from the actual breakdown place and did not show an inclination to help us. His tone on the phone got even depressed when we said we are four kilometres away from the City highway. He said he would call back and never did.

The point I am trying to make here is how several companies boast enormously about their after sales services and fail to deliver even at the basic level. If promised a service delivery at door step, make sure you deliver it. Contrast this with the most down to earth - ‘May I help you’ attitude of the people at this village for absolutely no monetary desire at all, is truly fascinating and this increased our respect for them and their hospitality.

If only this nature was incorporated in the corporate world.

4 comments:

Unknown said...

Dude thats something which makes me very very happy... Thanks for mentioning this wonderful story and relating it to Marketing... It is indeed something that each Businessman needs to understand when it comes to Customer Satisfaction... Bottom line is "Customer Is King"...

Marketing Essence said...

Thanks buddy.

I actually could not resist writing about what happened and felt I could create an analogy with the corporate world.

Keep reading.

simran said...

speechless......ha ha ....undoubtedly ,small sentence with a logical story yar..itz jus lyk a simple "INTERROGATIVE SENTENCE CONVERTED INTO A EXCLAMATORY -" WOW "....................................you are zimplyyyyyyyyy great in your thoughts .

Marketing Essence said...

Thanks a ton madam (Simzz).

Though I ain't worthy of such adulation, I would have to comprehend that the onus on me has definitely increased. Would try to produce more such posts.

Cheers
Kailash