We as marketers always tend to classify the product levels into three major heads – the Core level, the Actual Product, and the Augmented Product. It would be best, though to understand the concept of Product by categorizing it into Five Levels and broaden our understanding of the product concept.
A list of the five levels could be viewed in the figure given above, and to make our understanding have more clarity I would be quoting certain examples. To avoid a very lengthy and monotonous reading I would segment this explanation level wise, by elucidating one or two levels in the coming days. Keep reading to get enlightened with a realistic view on the concept of Product Levels.
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