Thursday, May 14, 2009

Themed Displays in Retail


There would be little success to taste for retailers if all that they planned, organised and implemented is not pulled off effectively with proper display of products in their stores. It is a basic nitty-grittial factor that retail companies must have in their blue print to have visual displays that grab the attention of the consumers. In the recent present, companies are following a new concept known as Themed Display, which simply means the use of a central theme which would revolve around a subject matter. Let us take an instance, many retail companies world over decorate, beautify, embellish and adorn their stores with colours, santa dolls, christmas tress, etc. that symbolize Christmas during the festive season of the month of december that would quite naturally entice consumers into converting their footfalls into footprints (window shopping into actually buying).

It is important to notice that many retailers in India have taken to the concept of Themed Displays with most or all of their themes focused on the festivals celebrated which is again sub-classified into regionwise themes like stores at Assam would be ornamented with the theme of Lohri during the festival of Lohri and the same with other areas too. Themed Displays are the way to go! for retailers these days.

No comments: