The Blog is an attempt at knowing the nitty-gritties of 'Marketing' which personify the 'Essence' of this fascinating business function, and explicitly relating the same to realistic marketing situations.
Monday, May 25, 2009
A Witty Quote
“I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
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