I took up a test today called ‘the self analysis test’ that digs deep into student’s strengths majorly on his/her domain and behavioural skills. Also, there could be certain other questions incorporated in it too. There was one particular question that grabbed my attention the most which sounded something like this – what role does a Business Development Professional play that enables overall growth for a company? The most obvious answer is that a BDE (Business Development Executive) generates revenues through increased sales and this has to be a BDE’s major and foremost objective.
Well, is that it? Nope, a BDE does more than this. He is considered as one of the major touch points for consumers who would be judged based on his appearance and his proficiency in handling clients. This judgement goes a long way in the clients’ re-visiting the firm for a repeat purchase or not. He also acts as an internal brand ambassador who indirectly is involved in brand building activities where he represents one of the crucial promotional tools (personal selling). A BDE also acts as a co-ordinating link among various departments of a firm as he is required to interact with every business function.
A Business Development Executive does not only generate sales, he also is indirectly responsible for innumerable deeds that bring about unparalleled growth for a firm.
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