The real constitution of the living being

‘When Sanatana Gosvami asked Lord Caitanya Mahaprabhu about svarupa (the real constitution of the living being), the Lord replied that the real constitution of the entity is to render service to the Lord. Extending this, we see that one being serves another living being in some capacity and thus enjoys its life. There is no exception to service in this society of living beings. The politician convinces the voter of his capacity for service and thus gets his job. The artisan serves the merchant; the store owner serves his customer. In fact no living being is exempted from rendering service to others. Service, then, is a constant companion of the living being, and so we may conclude that rendering service is the eternal religion of the eternal living entity.’

An excerpt from the ‘Bhagvad-gita – As It Is’ delves into the constitution of the living beings and the manifestation given by Lord Caitanya Mahaprabhu. If every marketer adapts this theory and personifies it as a practise to be followed by every employee in the organisation, the corporate world would be a better place, at least from the consumers’ perspective. This is exactly what is lacking in corporates and hence leading consumers into frustration. Out of one such frustration that I experienced, I had pointed out on how rendering service has to be the main motto of every firm in one of my previous posts. Firms must read this line everyday that’d help them achieve consumer gratification - 'Service, then, is a constant companion of the living being, and so we may conclude that rendering service is the eternal religion of the eternal living entity'. Doing this would give real meaning to the existence of the company, the employees, and the products and services they generate.

‘Enjoy serving! As every service you’d render would make the Supreme Lord happy and satisfied.’