Meticulousness - A must for Ad makers

Boy! It feels really good to be back and to start writing again. And this couldn’t have come at a better time, because it has been a little over 2 months since I entered the Advertising Industry and it seems as though I have learnt a lot more than I could have asked for. This fact, makes me believe that I am qualified enough to write something about the Advertising Industry and also the people working in the industry.

One of the most critical qualities (job attribute) that a person, who aspires to enter the Ad world must possess is Meticulousness. In fact, a lack of this feature (paying attention to detail) would make life a living hell, for even a little bit of ignorance would result in elevated costs. How? Let’s take an instance - Imagine you are walking past a huge hoarding of Pepsi with its baseline (tagline) being wrongly displayed as – Youngistan Ka VOW!! Instead of WOW!! There needs no explanation what would happen to the maker of that Creative (Ad). He/she would simply be fired. Why? Because there is absolutely no room for errors in this industry. 

There is a lot that goes behind in bringing a creative (advertisement) into existence, be it BTL or ATL; from designing to getting the copy (headline for the Ad) correctly spelt  to making sure that it appeals to the TG. An error made like that of misspelling WOW as VOW would lead to bad repercussions, especially when the brand is newly launched unlike Pepsi which is already an established brand. But even for Pepsi, such blunders are inexcusable.

Why meticulousness and what about creativity? you must wonder. Let’s face it, creativity comes through to you only when you pay enormous attention to detail. I can explain this better with an example - If Leonardo Da Vinci had painted Monalisa with her hair cut by an inch, the painting portrait would not have received the same accolades as it has received now. He was meticulous in painting her in a manner that personifies it to be the most creative and iconic painting in the world.

Stay meticulous, stay creative.

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