How good is your response to stimulus?

Effective response to stimulus is a good indication that your nervous system is working fine, however let us try and understand how the stimulus - response theory works. Let’s say there is a consumer who has a desire to buy something which is backed by a Motive and this must be gauged by a marketer in generating cue – stimuli to capture his induce him into buying – responding to the stimuli. Now, it becomes important to remember that response can be in the form of enquiring about the product too. These three indicators articulate the stimulus – response model.

The onus is now on the marketer to come out with cues - stimuli that elicit responses far quicker than its competitors. If your target consumer segment is like Joey in this clip, then you have a good chance of achieving quicker and better number of reflexes - responses than if you had a target consumer segment full of Rosses. Reinforcement is one conceptual strategy that would work effectively with ones who are rather late in responding (preferably positive reinforcement) and it is also significant in keeping a tap on existing buyers and encourages repeat purchases. Thereby successful marketing would require the right kind of stimuli that hastens to satisfy consumer motives through quick responses from buyers.