The Blog is an attempt at knowing the nitty-gritties of 'Marketing' which personify the 'Essence' of this fascinating business function, and explicitly relating the same to realistic marketing situations.
Monday, April 27, 2009
A truly Desi Ad
An ad that is perfectly pitched for the Indian masses with the use of a jingle that is humoros enough to make you smile and get your attention.
Yes Kailash a typical India Ad. This ad wants to convey the message that even after so many people trying to wake up Mohan, he does not get up. But when somebody throws Mumbai Mirror paper to him, he gets up. Cheers!
The idea is fine, but the execution could have been much more better. communication is like story telling, you should know when to draw attention and when to drop. The few extra shots seem to be dragging th story too long. Till the time the ice is broken, its too late.
Indian advertising has come a long way. Campaigns like the Thanda Matlab Coca Cola, Happydent-White and lead India winning international awards like the cannes gold and cannes grand prix. This one is nowhere close to these classics.
Though the ad is able to put across the message well, but would this justify the ad spends is doutful.
The only thing that oozes out of this Ad is the Desi feel and that is the only USP of this video. Ramesh, your take on the fact that it has not been able to get the accolades that the other Desi Ads have received is dead on right.
An appreciable amount of facts charted out by you Ramesh. Thank you.
6 comments:
Yes Kailash a typical India Ad.
This ad wants to convey the message that even after so many people trying to wake up Mohan, he does not get up. But when somebody throws Mumbai Mirror paper to him, he gets up.
Cheers!
Thank you Kunal, for your insights.
The Ad is an exemplification of the excellent creative skills incorporated in it.
Cheers
The idea is fine, but the execution could have been much more better. communication is like story telling, you should know when to draw attention and when to drop. The few extra shots seem to be dragging th story too long. Till the time the ice is broken, its too late.
Indian advertising has come a long way. Campaigns like the Thanda Matlab Coca Cola, Happydent-White and lead India winning international awards like the cannes gold and cannes grand prix. This one is nowhere close to these classics.
Though the ad is able to put across the message well, but would this justify the ad spends is doutful.
The only thing that oozes out of this Ad is the Desi feel and that is the only USP of this video. Ramesh, your take on the fact that it has not been able to get the accolades that the other Desi Ads have received is dead on right.
An appreciable amount of facts charted out by you Ramesh. Thank you.
Cheers
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