Some feel they look like aliens, some say that they come across as the best animated cartoon Ad characters that Ogilvy has produced, but will you be stunned if someone told you they are neither and that they are actually played out by human beings? Well, here’s the stunner they are in fact human beings wearing specially prepared fabrics which gives the more believable animated look. Another interesting part of this Ad series is that there are an approximate number of 25 advertisements that are shot for the second season of IPL with the aim of broadcasting on an average one ad for each day of the IPL.
A concept which is completely Indian needed a name which was catchy, memorable, simple to pronounce and out came the name Zoozoo. When Ogilvy’s creative director Rajiv Rao was faced with the question as to who will pull of the direction of such a tedious task, his mind answered ‘Nirvana films’. With Prakash Varma as the director of this amazingly brilliant ad campaign and the idea of having simple sets for the ad shoot was enough for Zoozoo to gain successful inroads into the Ad world. Click here to view one.
Visually, the ‘size’ of the characters was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered: Nirvana shot it in a high-speed format to make them look the size that they do. All this had been accomplished at a production cost that was minimal. Way to go Zoozoo!!!
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