As part of one of our courseworks at class, I had to perform a qualitative analysis on how certain service companies have communicated through T.V. Ads of their service offering, positioning and also the content of the Ad. The Ads that I opted for entailed - Virgin Mobile (Telecommunication Service Firm), Shaadi.com (Matrimonial Web portal Service Firm) and DHL (Courier Service Company). The next few posts would encompass the details of the study.
No comments:
Post a Comment