A matrimonial service company, in India? This was a startling question asked by many traditionally bound-orthodox Indians, but Indians today are opening up to newer changes and better options and one among these revolutionary changes that India saw was Shaadi.com, one of the leading Matrimony service companies in India. People believe it to be a tedious task and a risky affair to find good brides or grooms, and this is what Shaadi.com looks to simplify by rendering a networking service between the bride to be and the groom to be.
The commercial here is very relevant to what the service company is intending to position itself as, and that is, it communicates to the youngsters who want a perfect life partner that Shaadi.com would enable them to find their better halves as per their wants and likings. This can be seen in the Ad, where the groom decides to get married and falls in a dilemma of choosing from three options – the first one who is very traditional, homely and listens to whatever her parents say, second is a girl who is too modern and gets drunk which turns the guy off, and the last one is too rich and spoilt by her dad. The guy seems to dislike all of them, however in the end there is a girl who is portrayed to know exactly what the guy wants and seems to be understanding and a perfect match for him. This concept of finding a best life partner for you based on your likings and desires is defined well in the tagline – Find happiness at Shaadi.com.
As promised earlier the next two posts would also cover similar analysis on commercials featuring service offerings.
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