A guy dressed in a yellow sweat shirt, starts to climb a cliff that seems to look similar to the Everest whilst battling the snowfall, slips and still doesn’t give up, continues to climb the Herculean Mountain keeps us wondering as to why he is doing so. We see him finally reach the top with the guy reaching for a package that is yellow in colour and hands it over to a small boy of Tibet origin that has the label of – DHL Express on it, allowing us to realize that he is an employee of DHL who would go anywhere the buyer of DHL’s service wants him to deliver the ‘courier’.
DHL has positioned itself as a courier service firm that covers any and every geographic region that is present on planet earth and through this Ad they are trying to communicate this message that DHL would – Go the extra mile to deliver its service. This is again shown in the Ad where the employee continues his journey elsewhere to deliver another package in a completely different region.
Coming up next is one of my most favourite Ads in recent times and its inference - Virgin Mobile's latest commercial featuring Dimple Aunty.
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