The Blog is an attempt at knowing the nitty-gritties of 'Marketing' which personify the 'Essence' of this fascinating business function, and explicitly relating the same to realistic marketing situations.
Sunday, May 10, 2009
World's Costliest Ad
World's most expensive Ad not only in terms of the money spent (six million dollars), but also with respect to the time (3 months) and patience (606 takes). No graphic images, no camera tricks - All Real Captured in Reel.
Really a nice Ad Kailash. I was just wondering they have spent such a huge amount on this ad, making it a bit long - 2 mins Ad. Usually an ad should be close to 45 seconds.
Well, if they had tried to shorten it, I believe they would have risked loosing the essence of the Ad which involves precision and creativity. Buying Ad space for this commercial was also an expensive affair considering it spanning for 2 mins. Albeit, it does appeal to anyone who watches it.
2 comments:
Really a nice Ad Kailash.
I was just wondering they have spent such a huge amount on this ad, making it a bit long - 2 mins Ad. Usually an ad should be close to 45 seconds.
Well, if they had tried to shorten it, I believe they would have risked loosing the essence of the Ad which involves precision and creativity. Buying Ad space for this commercial was also an expensive affair considering it spanning for 2 mins. Albeit, it does appeal to anyone who watches it.
Thanks for your comment Kunal.
Cheers
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